It was the 1950s when Raul Rodriguez, due to his skills as a car colorist and painter, was called by Sintecol factory to paint the first three prototypes of the Justicialist party car. These cars marked the beginning of the automotive manufacturing in the country. This first production was made by Autoar company in Tigre neighborhood and it was then moved to the State Aeronautical and Mechanical Industries (IAME) facilities.
Raul, the owner of an auto paint and body, amazed the people in Sintecol factory with the quality of his job regarding the Justicialist party car and therefore they offered him to join the company as a technical sales promoter.
This was not only his start as a technician in the paint market, but it also allowed him to begin developing his business identity from the sales area and, a few years later, together with two friends, he founded his first paint factory, which would then give origin to Sinteplast.
Raul Rodriguez with his wife Amelia
In 1970, Raul Rodriguez had already begun to develop his own business and started manufacturing in the small plant in Palmar Street, in Lomas del Mirador neighborhood. That same year, his eldest son, Miguel Angel, joined the business and, only two years later, Ruben, his second son, joined them too. Sinteplast then ceased to be just a family project to begin to shape its staffing structure.
Raul was in the management, administration and sale of products for bodyworks, but he quickly expanded his line and projected into the industrial and marine markets.
Sinteplast was the company that developed the paint to camouflage the Argentine Medium Tank (TAM) and the 2nd Oil Exploration Platform in Astilleros Corrientes (Corrientes Shipyard). Its special paints were also authorized for IBM’s security wiring and for the Argentinean Navy submarines. In addition, Sinteplast was the supplier of the paints used for the superstructures of Argentina’s Merchant Navy, ELMA. This job required a high level of dynamics and efficiency, since vessels were at port just for one day and all the provisioning work had to be done then. Among the supplies was the paint, which was needed for maintenance jobs during the voyage.
Tank with camouflage paint.
In 1975, a new type of paint was developed in Sinteplast. It was tough and elastic enough to create a real barrier, capable of stopping leaks and moisture.
This product’s first major challenge was to solve the leak problems of the homes in El Chocón, Cerro Colorado. Its successful result was instrumental in launching and shaping the Recuplast identity just a few months later.
Today’s Recuplast Waterproof line.
As of 1984, a new phase of expansion began. Sinteplast acquired lands in Virrey del Pino, La Matanza neighborhood. Almost simultaneously, and due to the rapid development of the brand in the paint market, lands in the new Industrial Park in San Luis were bought in order to centralize the increased production capacity of the company’s architectural lines.
The operation in San Luis began in a rented warehouse while the plant was being built and, in November 1985, Sinteplast dispatched its first truck with paint from San Luis to Buenos Aires.
In 1987, upon the completion of the facilities in Virrey del Pino, all the productive machinery operating in Palmar was moved to the new plant. At the same time, the building of the plant in San Luis kept moving forward, and in 1989, with the first stage completed, it began operating.
Liquid paint plant in San Luis.
In 1989, with the first stage complete, the plant began operating in San Luis. This plant, which initially consisted of only one warehouse which occupied just part of a single batch, currently covers 50,000 m2 and boasts seven warehouses where 25,000,000 liters of architectural paint are produced and sold nationwide. The liquid paint plant, the resins plant and the distribution center for the Cuyo area currently operate in San Luis.
Liquid Paint Plant: with an installed capacity of 2,800,000 liters/month, it has 4,400 m2 destined to manufacturing, 1,100 m2 for raw materials and 1000 m2 to store finished products. To date, it is the most technologically advanced plant in the country. Its state-of-the-art equipment allows the automatization of 70% of the processes, from admission, reception and movement of powder through a pneumatic system, to the filling, labeling, packaging and automatic palletizing lines.
Resins Plant: it spreads over an area of 600 m2 and it has a 200 m2 warehouse. In it, there are 3 reactors working continuously. They produce 30 different types of resins: alkyds, acrylics, formaldehyde, polyester, maleic and epoxy. This plant, which has a production capacity of 550 tons per month, stores its monthly production in ten 20,000 liter tanks.
Also in 1989, the company began exporting its products to Bolivia. In 2 years’ time, Sinteplast had succeeded in developing the market to start the licensed production of its products there.
In 1991, Sinteplast launched the first color system in the country. The scope of the systems was transcendental for the industry, since it simplified the management of stocks while it helped to provide a more personalized and efficient service in paint stores. In only four months, 50 pieces of equipment were installed in different parts of the country and, within two years, 250 machines were also installed, signaling Sinteplast’s leadership in the color preparation market.
The launch of Sinteplast 2000 color system brought about the implementation of a whole new technical/commercial body exclusively dedicated to promoting and assisting paint stores. This new approach to trade and to the end consumer posed another service to explore and therefore Sinteplast decided to create a specific area to provide technical assistance. In 1995, Sinteplast presented its Technical Assistance Division, known today as DAT. It was formed by a group of construction-related professionals, dedicated to promotion and technical assistance.
The launch of the color systems implied hard work in terms of education, both in shops and with painters and users. The "color machines" became part of the stores’ decor and attractiveness. It was the beginning of the color era in the country, since color systems invited people to go beyond the usual white, beige and gray. In this new stage, stores also had to adapt to provide their customers another kind of service.
Color Chart of one of the 4 systems Sinteplast offers in the market today
Already entrenched in the industry and architectural markets, the company still had a gap to fill in order to complete its range of products. Thus, in 1998, Sinteplast introduced Trimas, its line for the automotive industry. Initially composed of the already known putties brand, the line was quickly completed with lacquers and primers, to finally incorporate, in 2005, the Debeer Valspar Mixing System.
Due to the company’s sustained growth, the central warehouses that operated in Palmar had to be moved. In 2001, Sinteplast decided to build a warehouse in the Virrey del Pino plant, since that would allow a more agile entry and exit of goods. The works that began in 2000 were completed by the first months of 2001 and Sinteplast started a new stage towards optimizing its customer service.
Meanwhile, the manufacture of the first Thermosetting Powder Paint began in San Luis. In May, after more than one year of work and trade with Europe, the line was presented to the industrial market, which quickly incorporated it due to the quality of its products. This allowed Sinteplast to achieve a 20% market share in this segment in only four years.
In October 2007, the Ezeiza Operations Center was officially opened. It is located at km 45.5 of Cañuelas-Buenos Aires highway, in the town of Ezeiza, and it spreads over an area of 110,000 m2. The new facilities include the production of industrial liquid and powder paint, automotive paint, the first lines of architectural paint, the Central Office and Warehouse, and the Administrative and Commercial Offices.
This new complex, equipped with technology from Europe and the United States, enables the company to increase its production by 200%, and to go from a production of 30 million liters of liquid paint to about 60 million within the next seven years, until an 80 million is reached by 2016.
As regards the allocation of space in the 110,000 m2 available, 14,000 m2 will be destined to the manufacturing of products, 8,000 m2 to raw materials, and 18,000 m2 to the storage of finished products. The corporate offices occupy 3,500 m2, while 2,500 m2 are for ancillary services. Also, the architectural design of the facilities includes 20,000 m2 to be used as parking lot and maneuvering areas, surrounded by large green spaces.
The new Operations Center features a smart finished products warehouse, managed by software that, through an LCD display radio system, allows a quick and secure location of products. This prevents errors in the selection, loading and preparation of deliveries to customers.
Color Chart of one of the 4 systems Sinteplast offers in the market today.
Main access to the Operations Center in Ezeiza.
Warehouse in the Operations Center in Ezeiza.